• For strength coaches & trainers wanting to stand out by doubling, tripling, even quadrupling your client results...this could be the most important thing you'll see all day!

Give me 5 weeks and I'll help you master
the art & science of effective
​and easy to-implement program design
that gets insane results!

Become a Certified Program Design Specialist:

  • Help clients shatter physique, performance and health goals

  • Write amazing result-driven training plans for all types of people

  • Establish credibility as a go-to expert & become a referral machine 

  • Feel 100% confident in your ability to deliver programs that get results  

  • Join the top 1% of coaches certified with superior program design skills 

AS SEEN ON

Dear Coach,

Do you understand all of the puzzle pieces necessary to create training plans that help your clients look and feel better than ever? 

 

More importantly, are you 100% confident in your ability to create and deliver those plans? 

 

I’m not talking throwing strength work, hypertrophy, power training, and a dash of conditioning together. 

 

I’m referring to effectively blending most important principles and applications of key elements like:

 

1. The Nervous System

2. Muscle Physiology

3. Bioenergetics

4. Training Effects

5. Functional Anatomy

6. Needs Analysis

7. Periodization

8. General Adaptation Syndrome & Supercompensation

If you’re NOT 100% certain how to create grandslam strength, performance, physique, and health  transformations - you're going to love what 
I'm about to share.

 

Because I’m going to make it incredibly easy for you to master the art & science of insanely effective and easy-to-implement program design. 

 

I’m talking about powerful training plans that transform lives. 

 

The best part is, you won’t need to go back to college and spend another $50-$100k for a post college degree. 

 

I’m going to give you all the tools you need to become an expert in program design in 5 weeks from the comfort of your
own home. 


Ready to help your clients smash their goals and establish your credibility as a go-to expert?

Great. 🚀 😉

Hi, I’m Jason Brown–founder of BP Training Systems and “trainer of trainers”

If we haven’t met before, I’m a highly sought-after strength and conditioning expert. 

 

Every month I program for gyms, individuals, and are collectively able to reach thousands of individuals each month both directly (individual programming) and indirectly (gym programming). Why? Because I write training plans that get RESULTS. 
 

Today I’m going to share the exact tools, processes, and plans I use to make it happen. 

 

I wish I had this YEARS ago. Because when I first started coaching the old adage of 'you don't know what you don't know' rang true. I thought my skills were good – but I later learned I was barely scratching the programming surface!

On paper, I knew everything I needed to know. In theory, I should have been able to help my clients look and feel better than ever. 
 

Turns out, I didn't know half as much as I thought I did. 

See, I started coaching when I was playing college football. During the off-season I started helping others at the Strength & Conditioning facility where I used to train. 

 

This is where I built my first foundation of my strength & conditioning education

 

I fell in love with strength and conditioning and decided to study Exercise Physiology. I went on to earn my Masters of Science degree because I figured… 

 

What better way to become a master at my craft than to hone my skills from a proven, scientifically backed stand point. Right? WRONG.

 

There was some great science and theory–but there was a lot of “fluff” too. Many things didn’t apply to creating incredibly effective training plans. 

 

My next move was to get certified by the “best of the best” strength and conditioning certifications. Certified Strength & Conditioning Specialist (CSCS)... Westside Barbell Special Strength Coach… and a handful of others. 

 

Then I entered the military and was introduced to high intensity fitness. The competitive nature of the training sucked me in. 

 

From a programming stand point–it was horrific. Everyone was getting hurt, burnt out, or just didn’t have the time or energy to train like that. 

 

I got out of the military in 2011, and my wife and I immediately opened our own gym with a one clear mission. 

Marry the tenets of strength training & life-lengthening benefits of conditioning work with superior program design techniques

It worked better than we could have ever imagined. 

 

Our members were loving it. Seeing the best results ever without burnout or common injuries they suffered from other programs in the past. 

 

Over time, word got out to other gym owners. More and more kept asking to hire me to design training plans for their clients and programs. 

 

Before I knew it, I was designing training programs for over 200+ gyms and their members. 

 

My program design methods spread like wildfire in the High Intensity Fitness community. 

 

Over the years, my unique program design methods have helped over 30,000 people shatter PR's, slash times off their WOD's, pack on slabs of lean muscle, and get a lean physique... without training multiple times per day. 

When those people look in the mirror–the person staring back at them is entirely different. 

 

They look and feel better than they did when they were 20+ years younger. All because of effective program design.

Gym owners, athletes, personal trainers,
and online coaches
 started catching on

People were reaching out to hire me to write programs for them and their
clients left and right. Because they saw the power in it too.

Practically begging me to teach them how to do it themselves. The problem was, I didn’t have a way to teach others how they could replicate the process. 

 

The only real option was to hire me to do it. But the questions from coaches and trainers kept flowing:

  • How do you assess each client and write them individualized conditioning programs?

  • How do you pick what type of conditioning method to use and when?

  • How do you program for general population clients versus athletes?

  • How do you prioritize what capabilities to work on?

  • What about effective programming for larger groups or teams?

They wanted me to break down my methods. Showing them how I design incredibly effective training programs with 100% confidence. 

 

They wanted the tools, skills, and resources to do the same. Because these topics are so important—and because there’s such a lack of quality conditioning information out there.

 

Quite frankly, I wanted to share everything too. 

 

That’s why I finally decided to put everything I’ve learned over 15 years into one complete, practical, self-study system – to certify coaches and trainers as Program Design Specialists. 


It’s called The BP Training Systems:


Program Design Certification
(CPDS-L1)

It’s quickly becoming the programming gold standard for serious coaches and trainers wanting to
deliver programs that shatter their clients’ physique, performance, and health goals.

I created The BP Training Systems Program Design Certification for one reason…

To help strength coaches and trainers master the art & science of insanely effective and easy-to-implement program design. 

You’ll be able to produce insane results for clients of all types — Busy folk, Entrepreneurs, Elite-level High Intensity Fitness athletes, strength enthusiasts, stay-at-home parents, weekend warriors, US Military, overworked CEO’s, and many more.

If that’s something you’re interested in, the Level 1 Program Design Certification is for you. 

You’ll walk away certified as a Level 1 Program Design Specialist – joining the ranks of the top 1% of coaches with superior program design skills.

Benefits of the Program Design Certification

Master your craft

Learn how to blend powerful program design methods for insane results – without wasting time, money, and energy “fluff”.

Shatter client goals

Help clients shatter their physique, performance and health goals without risking injury or burnout. 

 

Credible expert

Establish yourself as a credible expert in your field.  By both your clients and your colleagues. 

 

Referral machine 

Be so good that clients, friends, family, even colleagues refer people to you without even asking.

Confidently produce results 

Feel 100% confident in your ability to deliver programs that get results.  

 

 

Join the top 1% 

Join the top 1% of certified coaches with superior program design skills. 

 

The Level 1 Program Design Certification
solves the 3 biggest challenges holding coaches
back from reaching their potential

Challenge #1: Confilcting and Unclear Information

When it comes to effective program design, there is so much conflicting information. To make things worse, there are many “fuzzy” unknowns. 

 

Instead of clear guidelines, systemized plans, and intelligent programming structure… you’re given graphs, charts, and physiology WITHOUT practical application. Then you’re left to interpret the information on your own. 

 

The Level 1 Program Design Certification takes the most important unclear and fuzzy concepts – makes them crystal clear – and presents them in a way that directly relates to intelligent and effective results-driven training plans. 

✔️ YES… you’re going to learn about things like the nervous system, muscle physiology, bioenergetics, training effects, functional anatomy, needs analysis, periodization, general adaptation syndrome & supercompensation, and more.

You’re going to learn about them in a way that is applicable to building training programs instead of just being able to recite random answers on a multiple choice test.

Challenge #2: "Shoot from the hip" programming with less than stellar results

One of the most famous names in Strength and Conditioning, Yuri Verkoshanski, once said “Any idiot can make any idiot tired.”

 

Intelligent program design ensures you properly blend movement patterns, intensity, and all physical characteristics… then build on those new characteristics. 

 

Shoot from the hip programming can seem like “fun” for clients when they first start – but that doesn’t last long. 2-3 months in, they start asking questions. 

 

“Yeah, I feel like I’m getting a good workout, but is my body really changing?” 

 

Sure, with some really untrained clients they make progress for a few months with random workouts… but do you really want to leave your reputation and their results up to chance? 

 

You need a set of tools that allows you to confidently design training plans for clients with all different backgrounds, settings, and tools at their disposal.

Challenge #3: Clients are getting hurt - or worse - injured

Yes, EMOM squats with 90% 1RM will get someone sore. 5 min AMRAP Thrusters will make someone’s heart feel like it’s going to jump out of their chest.

 

Is that REALLY getting the training adaptation that you’re looking for? There’s no question that doing random exercises FAST, HARD, and HEAVY will make someone FEEL like they got a good workout.

 

True professionals know that doesn’t mean results are on the horizon. Some clients try to hide the injuries from you. Others come straight out with it, “Honestly, I feel WORSE than I did when I started.” Or they ghost you altogether. 

 

Clients come to us to HELP them solve their problems–not to end up with more problems. The first few workouts were fun. Killer even.

 

They left exhausted. Feeling like they “got a really good workout.” After a few weeks, that anticipation turns to anxiety – because they’re not changing as fast as they hope it would. 

 

Tight, achy hips that make sitting or standing uncomfortable. A cranky lower back that screams every time they bend over to pick something up. Their body feels like it’s getting worse, not better. 

 

The last thing a good coach wants is for a client to end up stuck at home with lower back pain, crippling knee pain, tennis elbow, achilles tendonitis or ruptures, rotator cuff tendonitis, adrenal fatigue, or WORSE.

 

YOU need to be the leader that helps them get rid of those pain in the ass things. Use intelligent program design to help their body adapt, recover, and strengthen itself. 

 

So your clients feel better, look better, and are stronger and more resilient than ever! 

The easiest way to stand out in a crowded market
like we’re living in today is results

Lifetime Access!

VALUE $697

I wish every coach realized that without client results, satisfaction, and & safety… you have nothing. 

 

Plenty of people will tell you the secret to standing out is fancy marketing, funnels, or slick sales strategies. Those things will only get you so far. 

 

Sure, it gets clients into the door. RESULTS are what keeps them there.

 

Results are where living, breathing, walking BILLBOARDS (client success stories) tell all their family and friends they’re silly for working with anyone but you.

 

More and more people offer training services. Without results, you won’t have a job for long. 

 

It doesn’t matter how much you know. If you aren’t able to get your clients results efficiently, they’ll be searching for someone who can.

 

There’s a reason why most trainers are “out” of fitness in 3 years… giving up on their dreams… Leaving for their back up plan or going back in a corporate role.

Imagine two coaches with similar marketing
​and sales skills both get 10 new clients per month

Coach A.

Growth-minded and always looking for smart ways to move his career forward. He’s willing to invest in himself. He knows that knowing the ins and outs of effective programming for performance, health, and physique transformation will help him get better results for his clients. 

Coach B.

Content and thinks he’s good with where he’s at. He already invested in his career and he doesn’t feel the need to pursue any further. He thinks he knows more than the average coach so why keep going. 

Both coaches have an average stick rate for 4 months. Over the next few weeks, Coach A goes through the Level 1 Program Design Certification Course. It totally transforms his ability to get his clients results. 

Now he’s way more efficient at helping his clients get the results they’re chasing. All thanks to 5 short weeks of dedicated
study and execution.

His clients are getting stronger and faster in less time… they’re shedding body fat quicker than before… they’re moving more freely without pain and restrictions… and they feel better than ever… All while spending LESS time training.

As a result, his average stick rate doubles – to eight months. For the FIRST time they’re finally getting results! Something that other coaches, programs, and supplements failed to deliver in the past. 

Plus, now they’re posting pics and bragging!

VALUE $697

Now clients start talking. They turn into human billboards for you and your business. 

 

 

They’re posting pictures of themselves training.

Next, friends and family chime in with their love and support:

 

“I LOVE the new look.”

“OMG, you look amazing!”

“Dude, when did you get so strong!?” 

“You look SO healthy. I’m so happy for you.” 

“Thanks, I’ll introduce you to my coach
–they’re literally
THE BEST!”

Your clients make the intro–most times without you ever needing to ask. You double your average customer stick rate from 4 months to 8 months. 

 

Now you have walking “billboards” telling all their friends and family about them – doing all that hard advertising work for you. You’ve seen this happen with some coaches out there. 

 

Their clients are always posting pictures of them training, in the mirror, in a new outfit, or just bragging about how much they love their coach. 

 

The reality is, it’s ALL possible when you know how to build effective and efficient training programs. Best of all, you get to do it while you do what you love best – helping people get results. 

 

Not fiddling around with a funnel, hunting people down, or trying to “close” a client like the Wolf of Wall Street.

 

To make this more real, let’s attach some very real (and achievable) numbers to see how it breaks down financially.  

Before

10 clients @ $250 / month x 4 month stick rate = $10,000 total 

After

10 clients @ $250 / month x 8 month stick rate = $20,000 total

And that’s just with a few averages. If you charge more for coaching packages – $1k, $2k, maybe even $3k+...Or maybe your client retention is already much better than that? 

 

Either way, just by getting better results, you can potentially double your take home pay. That’s before adding in your walking billboards.

Maybe you think it’s unrealistic for
someone to go from
4 months to 8 months?

It’s not. I literally have clients that have been with me for 7 years. 

 

Yes, SEVEN years. Not months. The fact is, it’s entirely realistic, possible, and actually quite simple to make that happen. 

 

You just need 2 main things:

  • Care about your clients

  • Be good at what you do (aka = get results)

Countless coaches & trainers are using their new Program Design Specialist skills to rapidly grow their client base —  even in today's economy

Why the Level 1 Program Design
Certification is so unique and necessary

Most information on program design has you focusing on ONE or TWO results at a time.

 

With the superior program design methodology you’ll learn in this course… you can help your clients increase strength, improve conditioning, improve body composition, recover faster, and so much more.

 

Our most successful clients — the ones that rapidly transform their physique, smash PR’s, and squash their previous WOD times — started working with me AFTER being let down from 5, 7, even 10 other programs.

 

That’s what superior program design skills allow you to do.

What’s covered in the
Level 1 Program Design Certification

  • NEEDS ANALYSIS

    Perform a proper needs analysis — giving you everything you need to build an effective training plan. Goals, physical limitations, equipment availability, training frequency, training experience, and more. Ask the correct questions to get the answers you need. 

  • RECOVERY METHODS

    No training plan is complete without optimal recovery. Knowing how to optimize recovery, when to do it, and how to manage the stress of your programming is crucial. 

     

    You’ll be able to effectively program for stress from training as well as stress from the everyday life of your clients - which has a huge impact on their results. 

  • STRENGTH SYSTEMS

    Not all strength systems are equal. They shouldn’t be treated that way. As a certified program design specialist, you’ll know how to differentiate between one type of strength and the next. This makes sure you prescribe the right strength systems that are going to produce optimal strength results.

  • STRENGTH & CONDITIONING

    Helping people get stronger, faster, leaner, and performing better? There are so many variables to consider. You’ll learn the most important principles of exercise science that directly impact your ability to get jaw-dropping results. Stress models, training effects, the nervous system, muscle-fiber types, bioenergetics, and more.

  • PROGRAM DESIGN 

    Now it’s time to put all the pieces together – creating an all-encompassing badass training plan for your clients. One that helps them shatter PR’s while looking, feeling, and performing better than ever. The final step of the program design process shows how to program for all scenarios and situations. 

  • ENERGY SYSTEMS

    Managing energy system training is an important aspect that many strength coaches overlook. Problem is, it has a big impact on recovery, health, and sustainability. You’ll know how to create a structured plan using all three energy systems, and how each method affects your clients’ nervous system, recovery, and results. 

Help your clients shatter their physique, performance, and health goals faster than ever

Fast Physique Improvements


They see physical changes in

the mirror and in their
wardrobe fast.

Healthy Heart & Lungs


They feel healthier and happier throughout the day. And perform better in the gym and everyday life

Pain-Free PR’s


They’re stronger in the gym and feel unstoppable as they break PR’s week after week. 

More Resilient


​They’re functional and more resilient than ever—like they can outwork the 20-year-old version of themselves.

All-Day Energy 


They’re filled with all-day energy and don’t need to rely on caffeine boosts just to get through the day.

Look & Feel Better


Their clothes fit better, they show off their hard work, and compliments from friends and family start flowing.

What’s included in the Program Design Certification

  • 5 week self-paced study online course

    Study at your own pace, anywhere, anytime. You’ll have everything you need to complete the program design certification on your terms. Which means, no crazy school hours (or prices), and you can go through at your own learning pace. 14+ hours of instructions on everything you need. 

  • Level 1 Program Design Specialist Certification

    Once you complete the self-study program, take your exam to become fully certified. This certification alone will help cement your expertise, show your dedication to your craft, and shows others you’re an even more credible professional who cares.

  • Private community & support

    Get access to a private community and support group specifically for program design certified coaches. Inside will be BP Training System Educators and coaches to help. They’re there for support and questions that come up along the way. The community alone is amazing for building great connections with fellow like-minded coaches around the world. 

  • Continuing Education Units (CEUs) 

    The Level 1 Program Design Certification qualifies for CEUs for NASM, NSCA and CrossFit. This is a perfect way to use your CEU’s for something that’s going to help you become top 1% in a crucial component of your career – program design. There’s no better way to get ahead and keep your business humming with new clients besides delivering amazing results. 

  • No contract or extra commitment

    There’s NO ongoing contract, commitment, or hidden fees with the Level 1 Program Design Certification. No fine-print and you’re not roped into paying a monthly, yearly, or licensing fee to use these programming principles. Sure, you can continue and become a level 2 or 3 program design specialist to master your craft, but that’s up to you. Level 1 alone will put you in the top 1%. 

YES! I Want To Create & Design
Extremely Effective Training Plans…

GET CERTIFIED TODAY

ONLY = $697

 OR 6 EASY PAYMENTS OF $118 

Who is the Program Design Certification for?

It is NOT For You If…

  • You’re not a coach or trainer

    If you’re not working with clients or athletes right now and you don’t have any intention of doing so, this won’t be for you.

  • You’re searching for ONE program, method, or tool to be the ‘end all be all’

    If you want to get a certification in a specific tool so you can fit everyone into the same box and only use that? This is not for you.

  • You’re just looking for some information instead of something to apply 

    If you’re just looking for surface level information or a few programming tips to sprinkle into your training plans, this is not for you.

  • You care more about fancy marketing than producing results for your clients

    If you think a fancy funnel, clever wording, or some other tricky marketing is the key to building a legit & sustainable coaching business… and don't care about results? This is not for you. 

  • You aren’t open to learning

    The Level 1 Program Design Certification was created from only the best of the best program design information. It gets unreal results. If you aren’t coachable, open to learning, or willing to apply these methods, this is not for you.


It Is Perfect For You If…

  • You’re a dedicated strength coach, crossfit coach, or trainer

    This is for people. If you consider yourself a true professional – and are committed to become better at your craft, this is for you.

  • You’re committed to use the right tool and strategies to get the job done right

    The Level 1 Program Design Certification doesn’t force you to “marry” one method or tool. We’ll show you how to use the tool for the job, when to use it, and how to compound training effects. 

  • You’re ready to apply what you learn –not just collect information

    The best information and strategies in the world won’t work unless you put it to use. This is perfect if you’re ready to apply what you learn to help get kickass results.

  • Your career and results are top priority over fancy marketing

    You’re a true professional. Your career, integrity, and client results are a top priority of yours. And you’re dedicated to growing and furthering your career.

  • You are open to learning and applying

    You’re willing to learn, are coachable, and ready to apply? We’ll guide you everything you need to get amazing results for you and your clients. 


Meet your certifying instructors

Hello!

I am Jason Brown

MS, CSCS


BP Training Systems & Box Programming  was founded by Jason Brown, a former combat veteran and CrossFit box owner.

 

Jason has a Masters of Science degree in Exercise Physiology, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strength Coach with Westside Barbell. 

 

He’s a respected contributor for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association. 

Hello!

I am Dr. Chris Swart

PhD, CSCS


Dr. Christopher Swart is an administrative and assistant professor role at Endicott College as the Clinical Coordinator of Exercise Science.

 

He received his undergraduate and graduate degree from Bridgewater State University where he studied Exercise Science and Strength and Conditioning. He then went on to attain his PhD at Springfield College.

 

After graduating, Dr. Christopher worked with three division 1 athletic programs and with athletes ranging from the youth to professional levels.

This is an investment that pays
you back for the 
rest of your life!

To be blunt, a know-it-all attitude is the fastest way to shorten a career and hold someone back from being regarded by others as an expert. 

 

However, if you want to become known as a go-to expert from clients and your peers? This is the best way to do it.

 

We put so much time, energy, effort, and skills into building the best program design certification course for coaches and trainers. 

 

That’s why Level 1 certification course is the fastest way to accelerate your career, confidence, and status as a coach. I’m confident once you get inside and see for yourself, you’ll agree. 

 

That’s I’ve attached a guarantee that takes all the risks off your shoulders and puts it on mine.

SIGN UP TODAY AND YOU'RE BACKED BY OUR 30-DAY 100% SATISFACTION OR YOUR
 MONEY BACK GUARANTEE 

I realize you may be hesitant to invest – even though you know how beneficial it would be to have 100% confidence and clarity in your program design skills. That’s why I want to make an unconventional promise to you.

 

Invest in the Program Design Certification today. Put in the work. Go through the models. Study. Put what you learn into practice. Ask ANY questions that come up along the way. If you do that and don’t think the course is worth it?
Give us a chance to make it right. If we can’t do that, we will refund 100% of your money back. 

 

It’s not often that you see certifications putting 100% satisfaction or your money back guarantees behind themselves. I have no problem doing it... because I know how impactful this will be for your career. 

YES! I Want To Create & Design Extremely
Effective Training Plans...
 GET CERTIFIED TODAY

 ONLY $697 
(OR 6 EASY PAYMENTS OF $118)

What to do next

By reading this far, you’ve already shown something that most coaches and trainers don’t.
You’ve shown that you’re willing to go the extra mile. 

  • You have a growth mindset, not a scarcity mindset.

  • You are the type of coach who cares about quality. 

  • You are committed to becoming a better coach and leader. 

  • You are the kind of coach who will put in the work to stay at the top of your game. 

  • And you know that education and results are the best way to do that. 

The reality is, most people who land on this page aren’t that type of coach. We wish they were, but that type of coach is a rare breed. 

 

Yes, YOU are a rare breed. 

 

And I want to give you the tools, resources, and empowerment to quickly climb to the top of your field and stay there. 

 

That’s what 100% confidence in your ability to create programs that shatter clients’ goals will help you do.

What would having the skills to double, triple, even quadruple your client results help you do? 

Will you work with a new level of clients? Helping them perform at the highest level – break records, win championships, and create memories that last a lifetime. 

 

Will you help a specific population who needs you?  Helping general population moms and dads become healthier – so they can be around for their kids and get back to doing things they love. 

 

Will you create new group programs for kids?  Helping our youth develop healthy habits, fall in love with fitness, and change the way our future generations look at movement. 

 

Will you venture into the online coaching world? Helping people from all over the world – finally break-free from piss-poor programming and coaches that do NOT work.  

 

Will you speak on stage, at corporate events, and become the go-to expert? Helping others by sharing your methods and systems for creating insanely effective programs for your specific niche. 

 

Whatever you see in your future… if it has ANYTHING to do with becoming a better coach, helping more, and establishing more credibility in your career… 

 

The Program Design Certification course is for you. 

 

Join today… and in 5 weeks I’ll give you everything you need to know to quickly master the art & science of insanely effective and easy-to-implement program design. 

 

Your ability to create and deliver programs that shatter your clients’ physique, performance, and health goals is right around the corner. 

 

You trust me. I trust you. 

 

Together… you, me, and my team will help you get there fast. 

 

- Jason Brown 

Founder of BP Training Systems

Still got questions ?

If you haven't made up your mind whether the Program Design Certification is right for you, I understand. I put together a list of common questions and answers to help you make an
educated and informed decision for yourself:


Who is this Level-1 CPDS for?

Should I do this or go back to school for more education? 

What is the BPS Method of coaching and program design?

Is getting a program design certification worth it?

Can I get CEUs from this?

YES! I Want To Create & Design
Extremely Effective Training Plans...

GET CERTIFIED TODAY

 ONLY $697 
(OR 6 EASY PAYMENTS OF $118)